We all know cases around us authentic communities of friends or relatives who share subscriptions to different services streaming to pay neckline expenses. Netflix, HBO, Disney +, etc., are victims of these practices that do not prevent the number of customers from being greater than it is currently.
And we have long known Netflix’s intentions to convert those accounts with four users, into as many independent ones, to broaden its subscriber base and continue to grow as shareholders demand. After all, it seems that Reed Hasting’s They are reaching the ceiling and want to break it to go further.
You will have to verify that it is you
Thus, a Netflix user has just published on social networks the first proof that those who share their account with other friends are going to start having things more complicated since Netflix is no longer going to be useful with us writing the password, and it will ask us for something else, such as confirming that we are the owners. And for this, nothing better than using any of the usual ways (telephone or email) to receive a code that we will have to enter into the app.
At the moment, that message that you can see just above is in the testing phase and is so direct that if we cannot verify that we are the headlines, it will ask us to subscribe “FREE today”. That is, he comes to tell us something like “stop sharing and make your own” because if you don’t live under the same roof as the owner, we won’t let you keep seeing anything.
From Netflix, a spokesperson confessed to the Hollywood Reporter that “this test is designed to help ensure that people who use Netflix accounts are authorized to do so. ” The curious thing about this initiative is that Netflix returns to recover the 30-day free trial for these users that it wants to capture (and who knows that they are using its service), when it must be remembered that that month for free was eliminated at a stroke last 2020, going on to show, only, some individual chapters selected by the platform itself.
Sharing accounts is a very widespread practice against which Netflix wants to end and, proof of this, are the results of a survey of 1,546 Americans, which revealed that four out of 10 entered the platform with the credentials of another person. Which, for business purposes, is a clear problem for North Americans.