Home Science & Tech “When you get stuck in that loop, it’s very hard to break it”: the motives of the disconnected, the anti-social networks that abandon their lives on the internet

“When you get stuck in that loop, it’s very hard to break it”: the motives of the disconnected, the anti-social networks that abandon their lives on the internet

Spending the day stuck to the mobile phone is a reality of the time in which we live. But there is a new urban tribe that is going against the current … and has more and more followers.

They call themselves the “disconnected” and proclaim themselves “anti-social networks

“The constant presence of social networks in people’s lives has a very strong impact, and issues such as the lack of clear boundaries between offline and online life are at the center of emerging debates,” the report reads. German consultancy Statista with global data for 2018.

And, although some 2,800 million Internet users in the world spend an average of 109 minutes a day using social networks, especially Facebook and through cell phones, many people remain inactive. And a large part of them, by own decision.

 Someone of the “disconnected” to know what were the reasons that led them to be part of that group.

A Break-up

Rupen G. Kalsi, a young journalist and philosophy student, says she stopped using social networks completely.

“What triggered it was a rupture, I think that when something like this happens, you need to let that person ‘die’ on social networks, eliminate it from your life,” he tells.

“I realized that [social networks] were not so useful for me, anyway, so I went to the end and decided not to use them anymore.”

Kalsi says that her life has changed positively since she chose to do without them.

“I do not know if others are happy, but I look more around me, I like to observe, take a look at what people are wearing, imagine the kind of people they are … Simply try to live a little more the moment, “he says.

“Many people take breaks from social networks, it’s not like I’m doing something especially divergent, we all realize we’re looking at too many memes and using too much Instagram, it’s about doing something about it.”

Stop addiction

“The problem with social networks is that they generate addiction,” says Gabriel Egan, a professor at the School of Humanities at the University of Montfort in the United Kingdom.

“Nobody really wants to spend hours every day updating their states and observing what other people think about them, nobody wants to do that consciously, but those behaviors are addictive .”“Once you get stuck in that loop, it’s very hard to break it,” adds Egan.

That’s why he decided to join the wave of the disconnected.

“It’s not that we want to return to an idyllic past, an Eden that existed before machines, is that we need to take control of those machines and use them for appropriate purposes.”

“Neither Facebook, nor Twitter, nor Instagram, nor WhatsApp,” he concludes.

Avoid comparisons

“The bad thing is that you think that the lives of other people are more fun than yours, ” explains a young British woman who does not give her name.“I do not like the term ‘social networks’ because it implies that they are designed to promote social behavior, but they tend to promote the amount of attention we give them,” says James Williams of the University of Oxford.

“To attract our attention – and because there is so much competition – design has to appeal to our most basic instincts, to the automatic, irrational and impulsive part,” adds the specialist, who investigates how new technologies use persuasion techniques.

“That’s why there are things like clickbait (content that seeks to get direct traffic on the internet to generate income), sensationalism and things that seek to offend us.”

“There is a whole industry of consultants and psychologists who help designers activate the right buttons in our brain so we can go back for more and get hooked.”

“After all, they are advertising tools, not social platforms.”

Be more present

“I like to be present when I share something about myself with someone to know what they think, leave the topic or tell them more about that story,” says Bernie Hogan, who researches issues related to social networks at the Internet Institute. from the University of Oxford, United Kingdom.“Sometimes I can hide a specific opinion instead of expressing it directly because maybe it requires some nuances, ” he adds.

And that is not as possible in the digital universe as in real life, according to Hogan.

” The world is real, we want to believe it or not, and it is very important for us to have an idea of where we are located in it.”

And precisely for that reason, some prefer to disconnect from their life on the internet as much as possible.

“When I’m on the bus, I see people who look like zombies, and I think, ‘It’s a sunny day, there’s something to see around you, not just your phone,’ an anonymous young person.


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